Gender Implications in Web Development/HCL Essay

There atomic number 18 many women just as men who put on internet on the sack pageboys. The number of users from both genders continues to increase and this leads to a size doubling of the World Wide Web every deuce to three months. However, despite the fact that both female and male users be many, there are fewer women compared to men in the IT professions dealing with meshwork design and development. Objectives To identify factors of web-design that appeal to men and those that appeal to women To evaluate how the factors mint the usage of web across the two gender mathematical groups Background network usage is growing for both technical and personal purposes. In website-development for commercial purposes, appeal is important because substantial studies show that visitors stay longer on the web site they are visiting if they perceive it to be appeal (Moss, Gunn & Heller, 2006). The more the visitors stop and the longer they stay at a page the more equally the success of the webs purpose go away be achieved. look shows that customer preferences are varied and more so the difference is sharp between the male and female consumers segments. However, there are many men website-developers as compared to females and it is assumed that various web designs go out thus be aligned to suit the males preference. Does this slopped that female consumer preferences are sidelined in web designs and if so how does this bushel the mushrooming e-commerce activities? Research Questions 1. What are the factors of web designs that are likely to appeal to women and how frequent do they occur in web designs?2. How does the lack or presence of these factors affect on-line businesses? Literature Review Moss, Gunn & Heller, (2006) show the importance of women as consumers and web users. Moss, et al. , (2006) address previous study on web development in which demographics like age, social status, and geographic locations are factors identified to be to the highest degr ee considered in web development. However, there is a growing interest on how gender-perceived factors influence the usage of web. Moss, et al., (2006) conducted an interactionist in which data from Cyber Dialogue data of 1998 was utilize to measure the number of male and female visitors attending to various sites like news, fitness, health and fashion. The study tries to evaluate factors that attract the customers to particular sites. This research go forth be based on the same methodology but on a more authorized date because internet innovations occur at a first rate. The study leave behind compare the factors in the current female and male consumer segments by answering why each group prefers particular websites to others.Proposed Methodology A rating system will be used in which respondents will be asked to rate different kinds of websites against a set of criteria that will be determined from Jakob Nielsens factors of an appealing website. The respondents will be required to indicate whether they are male and female. During the analysis stage, a chi-square test of association will be used to compare the rate achieved between the males and females. A quantitative rating system is a confirm system for the study because individual preferences can be identified.Jakob Nielsen (1989) a immemorial researcher of human computer interactions revealed usability issues that have the most impact on the hypertext interfaces and showed how some of them are related to individual differences as far as hypertext systems are concerned. References Moss, G. , Gunn, R. & Heller, J. (2006). Some men like it black, some women like it sound Consumer implications of differences in male and female website design, Journal of Consumer Behavior, 5 328-341. Nielsen, J. (1989). The issuings that really matter for hypertext usability, Proceedings of Hypertext 89, Pittsburgh, PA, ACM Press, 239-248