sponsorship management Essay -- essays research papers

SPONSORSHIP MANAGEMENTPRESENTED BYJULIUS TABLE OF CONTENT1.What is Sponsorship?2. What is care?3.What are the Managements Functions?4.What is Sponsorship Management?5.Know the Game understand what sponsorships can do and can non do6.The Passion Connection7.How does sponsorship really enhance set mental synthesis?8.Understand leverage9.Measurement10.Case StudyWhat is sponsorship?As a marketer, why wouldnt you use sponsorship? What better medium is there? With sponsorship, you already have a loyal, passionate consumer following of whatever that sponsorship is, whether its practice of medicine or football or sailing-you already have a affiliation with the consumer. So if the fan that has the passion for something is the same person that is your customer, why would you not borrow some of that equity and use that as the essence of an psyche around which to build your communication Chris Weil, Momentum WorldwideSponsorship is a multi-faceted strategical smear building and marketin g tool, which allows a company or brand to associate with a relevant marketing asset (e.g. sport event, well-disposed cause, issues or passion), and leverage that association for the mutual benefit of all stakeholders.Sponsorship is a heaven sent opportunity that allows consumer to experience the brand. Sponsorship embraces the consumers while advertising roll out at them.If there is any brand building effort that provides a sustainable competitive advantage, it is sponsorship.The value of sponsorship is being enhanced rapidly and lynchpin events and organisations are able to choose from a wide range of effectiveness sponsors and attract high rights fees. Prime factors in the rise of sponsorship fees are the globalization of communications, new technology of cable and satellite circularizeing, the internet and digital communications and the growing aspirations of societies for leisure and information. Sponsorship is changing too, and it now figures as part of mainstream marketi ng. For example, sports sponsorship is more and more referred too now as sp... ...Match day tickets to staff spheric newsletter distribution with promo activitiesGuinness Rugby World Cup AmbassadorsEx-players to serve as World Cup ambassadorsUsed at trade events, staff events, etcWebsiteGuinness created websiteElements of broadcast could be downloaded as screen saversAverage visit to website lasted 9 legal proceedingResultsIncreased consumption in priority markets (GB=17%, Fr=37%, Australia=20%, SA=24%)94% prompted awareness in GB, post action at lawGuinness was the most dominant sponsor of the GamesPositive results in reinforcing brand essence, injecting energy, promoting news and co temporizing the brandConclusionPrinciples must be applied consistently over timeMessage must be consistent with brand essenceMeasure, measure, measure